We Are Americans Helping Midland Save on Electricity
— For Free —
No gimmicks. No hidden fees. Just real savings on your electricity bill every month.
"Saved $62 per month on my electricity bill! The team at American Utility found me a better rate in just 24 hours."
Michael R.
Houston, TX
"I had no idea I was overpaying for electricity. They helped me switch providers and I'm saving over $500 a year now!"
Sarah K.
Dallas, TX
"The process was so easy. No hassle, no fees, and my energy bills are finally affordable."
James T.
Austin, TX
"Finally someone who actually helps you save money! My electricity costs dropped by 35% after switching."
Linda M.
San Antonio, TX
"Been with my new provider for 6 months now and couldn't be happier. Thanks American Utility!"
Robert P.
Fort Worth, TX
"Free service that actually delivers. My monthly electric bill went from $180 to $115!"
Jennifer L.
Plano, TX
"Saved $62 per month on my electricity bill! The team at American Utility found me a better rate in just 24 hours."
Michael R.
Houston, TX
"I had no idea I was overpaying for electricity. They helped me switch providers and I'm saving over $500 a year now!"
Sarah K.
Dallas, TX
"The process was so easy. No hassle, no fees, and my energy bills are finally affordable."
James T.
Austin, TX
"Finally someone who actually helps you save money! My electricity costs dropped by 35% after switching."
Linda M.
San Antonio, TX
"Been with my new provider for 6 months now and couldn't be happier. Thanks American Utility!"
Robert P.
Fort Worth, TX
"Free service that actually delivers. My monthly electric bill went from $180 to $115!"
Jennifer L.
Plano, TX
Featured Electricity Providers in Midland
Compare plans from trusted providers and start saving today
Compare plans & pricing
All providers are licensed and verified. Pricing and availability may vary.
How It Works
See how easy it is to start saving with American Utility
Emily D
American Utility
Hi I'm Emily from American Utility. Let's see how we can help you save on Electricity services. Who are you currently using?
I'm using TXU Energy
Thank you. Looks like we can likely save about $18/month or $196/year by switching to Reliant Energy. Ready to take the next step and start saving?
iMessage
Tell Us What You Need
Fill out our quick form with your current service information. It takes less than 2 minutes.
We Find Better Rates
Our team compares providers in your area and finds you the best deals. No work required on your part.
Start Saving Money
Switch to a better plan and watch your monthly bills drop. Most customers save $400-800 per year!
Current Electricity Rates in Midland
Compare rates and find the best deal for your home
Best available rate
Typical market rate
Avoid overpaying
Save Up To $125/year
By switching from the highest to the lowest rate (based on 1,000 kWh/month usage)
Last updated: November 5, 2025 • Rates vary by provider and plan
How Electricity Choice Works in Midland, Texas
Texas is one of the few states with a fully deregulated electricity market. That means most households in Midland don't buy power directly from the local utility. Instead, you choose a Retail Electric Provider (REP) that supplies your electricity, while the local utility – CenterPoint Energy – is still responsible for maintaining the poles, wires, and restoring power during outages.
For consumers, deregulation creates competition. Dozens of REPs can offer different plans in Midland, with their own rates, contract lengths, base fees, and green energy options. The downside is that the fine print can get confusing: teaser rates, minimum usage fees, and bill credits can make a "cheap" plan more expensive than it looks.
At American Utility, we compare plans available in Midland and focus on the numbers that matter most: average cost per kWh, total estimated monthly bill, and contract terms. Our goal is to help you quickly see which plans are a good fit for your home size and usage – and avoid surprises on your bill.
What This Means for a Typical Home in Midland
Based on recent offers, many Midland households using around 1,000 kWh per month can expect plans ranging from 1464.0¢ to 1568.0¢ per kWh, depending on contract length and plan type. Locking in a competitive fixed-rate plan now can help protect you from seasonal price spikes during hot Texas summers.
Other Ways to Save in Midland
Maximize your savings by comparing rates across all essential services
Midland residents can compare electricity plans in Texas and only pay the provider — not us.
Frequently Asked Questions
Everything you need to know about saving money
How does deregulation work in Texas?
Texas has a deregulated electricity market, meaning you can choose your electricity provider. This competition drives prices down and gives you more plan options.
Can I switch providers anytime?
Yes! You can switch electricity providers at any time. If you're in a contract, there may be early termination fees, but we'll help you calculate if switching still saves you money.
How does American Utility make money?
We earn a commission from electricity providers when customers sign up through our platform. This means we're incentivized to find you the best deal, and you never pay us a dime.
Will my power be interrupted when I switch?
No! Switching providers is seamless. Your local utility still delivers the electricity, so there's zero interruption to your service.
When will I start saving?
Most customers start saving on their very first bill after switching. The switch typically takes 1-2 billing cycles to complete.
Other Texas cities we serve for Electricity
Ready to Save on Electricity in Midland?
Join thousands of Midland residents saving money on electricity every month.
More Electricity Resources for Midland, Texas
Browse our complete guide to electricity options in Midland
4Change Energy in Midland, Texas
4Change Energy plans and rates in Midland, TX.
Ambit Energy in Midland, Texas
Ambit Energy rates and plan options in Midland, TX.
Apartment Electricity in Midland, Texas
Electricity companies serving apartments and rentals in Midland, TX.
Average Electric Bill in Midland, Texas
Find out what households in Midland, TX typically pay for electricity and how to lower it.
Best Electricity Providers in Midland, Texas
We evaluated the top electricity providers in Midland, TX for price, term length, and customer satisfaction.
CenterPoint Energy in Midland, Texas
What CenterPoint does (and does not do) for customers in Midland, TX.
Champion Energy in Midland, Texas
Champion Energy plans and customer perks in Midland, TX.
Cheap Electricity in Midland, Texas
Compare the cheapest electricity plans in Midland, TX. No membership, no fees — we help you pick the right provider.
Cheap No-Deposit Electricity in Midland, Texas
Combine low rates with no deposit in Midland, TX.
Electricity Service from the City of Midland
Do you get electricity from the city of Midland, TX or from a retail provider? We explain.
Compare Electricity Rates in Midland, Texas
Compare fixed, variable, and prepaid electricity plans in Midland, TX.
Direct Energy in Midland, Texas
Direct Energy plans and discounts for Midland, TX.
Why Your Electricity Bill Went Up in Midland, Texas
Understand why your electricity bill increased in Midland, TX and how to lower it.
Electricity Companies in Midland, Texas
See which electricity companies serve Midland, TX and how to compare their plans.
Electricity Plans in Midland, Texas
Browse electricity plans available in Midland, TX — fixed rate, month-to-month, and free nights.
Electricity Rates in Midland, Texas
See current electricity rates in Midland, TX and learn how to avoid bill spikes.
Fixed-Rate Electricity Plans in Midland, Texas
Lock in a fixed-rate electricity plan in Midland, TX to protect against rate hikes.
Free Nights Electricity in Midland, Texas
See which providers in Midland, TX offer free nights and weekends.
Gexa Energy in Midland, Texas
See Gexa Energy plans, green options, and promotional rates in Midland, TX.
Green Mountain Energy in Midland, Texas
Green and renewable electricity plans for Midland, TX customers.
Just Energy in Midland, Texas
Just Energy plans in Midland, TX.
Month-to-Month Electricity in Midland, Texas
Flexible month-to-month electricity plans in Midland, TX.
No Contract Electricity in Midland, Texas
Month-to-month and no-contract electricity options in Midland, TX.
No Deposit Electricity in Midland, Texas
Find electricity plans in Midland, TX that don’t require a deposit.
Pay-As-You-Go Electricity in Midland, Texas
Pay-as-you-go electricity plans for Midland, TX customers who want control over usage and cost.
Power to Choose Electricity in Midland, Texas
Learn how Power to Choose works for customers in Midland, TX — and when to use American Utility instead.
Prepaid Electricity in Midland, Texas
Get prepaid electricity service in Midland, TX with no credit check and same-day setup.
Reliant Energy in Midland, Texas
See Reliant Energy plans, rates, and fees for Midland, TX.
Same-Day Electricity in Midland, Texas
Turn on electricity in Midland, TX the same day with these providers.
TXU Energy in Midland, Texas
See TXU Energy plans and rates available in Midland, TX.